News
The Creator Economy's $100 Billion Blind Spot
Influencers are banking big: YouTubers in mansions, TikTokers in million-dollar deals… and comic creators? Still knocking on publishers' doors. The medium that inspired every superhero movie is completely locked out of the creator economy. This is insane. The Overlooked Problem in a $100 Billion Economy The creator economy is worth over $190 billion and projected to reach $528 billion by 2030, growing at 22.5% CAGR. Platforms like Patreon, OnlyFans, and Substack have changed how creators make money across every medium—except comics. YouTubers monetize day one, newsletter writers go six figures—but comic creators? Still shut out entirely. That gap represents a multi-billion dollar market waiting to be captured. That's where Whaleden comes in—unlocking comics as the next frontier of creator monetization. Think about how crazy this is: the Marvel Cinematic Universe alone has grossed over $30 billion at the box office. Disney+ built an empire on comic-inspired content. Yet the actual comic creators who started these billion-dollar franchises? They're still submitting portfolios to editors who reject 99% of what they see. This isn't just unfair—it's systematically stealing value from the people who create it. We're talking about the most compact visual storytelling medium ever created. Comics don't just tell stories; they build worlds, develop characters, and create IP that becomes movies, games, merchandise, and entire entertainment empires. With over 207 million active creators worldwide, the talent pool is massive—but comics remain locked out of the systems that monetize creative work. Why Comics Got Left Behind The traditional comic industry's problems are clear: Gatekeepers decide everything - Publishers act as bottlenecks, choosing which stories get told based on narrow assumptions Slow timelines - Projects take months or years to publish—if they ever get approved No direct monetization - Unlike other creative medium, comics lack creator-to-audience platforms Meanwhile, every other creative medium has been transformed by direct creator-to-audience platforms. A podcaster can launch today and start making money immediately. Comic creators? They're trapped in a system that ignores everything technology has enabled for other creators. This system doesn't just hurt creators—it leaves massive demand unmet. Corporate storytelling is trapped in PowerPoint presentations and AI tools like Gamma when visual narratives could change how businesses communicate. Educational content creators lack tools for visual learning. Communities create endless visual content but have no clear path to monetize their storytelling passion. This is exactly where the opportunity lies. Whaleden: A New Model Here's where Whaleden changes everything. We're not just a creator platform where artists hustle for sales, and we're not an agency treating artists like disposable contractors. We're a creative partnership platform. Whaleden connects communities and IP creators with stories to tell with skilled artists. Artists get pre-validated projects with guaranteed audiences—no sales pressure required. But unlike agency work, artists become long-term partners in the IPs they help create, sharing in ongoing revenue as projects grow. With 50+ artists already onboarded, the economics create real partnerships: For Artists: Curated projects with built-in audiences, long-term IP participation, focus purely on creative work For IP Creators/Communities: Access to vetted creative talent, collaborative development, shared success For Platform: Commission on funded projects, plus ongoing revenue as we help both artists and IP creators scale their IP This isn't traditional crowdfunding or agency contracting—it's partnership-driven creation. Artists get the stability of curated work without sales responsibilities, while keeping creative ownership and long-term revenue participation. Communities get professional execution without losing creative input. Everyone wins when the IP succeeds. Beyond Traditional Comics Here's what makes this explosive for investors: comics are just the beginning. Whaleden's model works for any organization that needs visual storytelling. Gaming Communities: Passionate fan bases with specific storytelling needs. Gaming is a $180 billion industry with communities that know exactly what stories they want told—they just need the right artists. Corporate Clients: Companies with brand stories, training scenarios, internal communications, and partner gifts that need visual impact. Every Fortune 500 company has stories worth telling and relationships worth celebrating through custom visual narratives. Educational Institutions: The global e-learning market is worth $400 billion, yet most content remains text-heavy when comics could make complex topics engaging and memorable. We're not just fixing comics—we're unlocking comics as a medium that can expand into many yet undiscovered sectors, while creating a new model for creative collaboration that gives artists the security of curated work and long-term IP ownership. The Numbers That Matter Our progress shows the partnership model works across multiple industries: Creative Network: 50+ artists actively engaged in our partnership marketplace, representing diverse styles and specializations ready for curated projects. Project Pipeline: 6 comic pitches already prepared and ready for community validation, with several others in active production. Market Validation: Successfully entering gaming communities, corporate clients, educational institutions, and niche markets—each showing strong interest in professional visual storytelling solutions. Growth Plan: Expecting over 30 comic pitches ready within the next 3 months as our partnership model scales across industries. Why Now? Technology Changes Everything The perfect storm isn't just about market timing—it's about access. For the first time in history, high-quality visual storytelling tools are available to anyone with a story to tell. Digital Creation Tools: Digital tools have transformed comic creation from a decades-long learning process into something achievable in months. Professional-quality comics no longer require years of specialized training or expensive studio setups. Cloud Collaboration: Real-time creative collaboration tools enable seamless partnerships between IP creators and artists regardless of location. Global talent pools can work together efficiently, expanding possibilities for every project while giving artists access to diverse opportunities worldwide. Digital Distribution: Web-based publishing eliminates printing costs, distribution bottlenecks, and inventory risks. Stories can reach global audiences instantly, making niche content economically viable. Meanwhile, traditional comic publishers remain stuck in outdated models—exclusive contracts, months-long approval processes, and print-first thinking. This creates a massive first-mover advantage for platforms that combine modern technology with partnership-driven economics. When any community can afford professional comic creation, when any corporation can develop visually stunning materials, when any educator can transform curriculum into engaging narratives—that's market creation at scale. The Investment Case We're targeting a significant opportunity at the intersection of the creator economy and visual storytelling. Unlike traditional creator platforms that burden artists with sales responsibilities, or agencies that treat creatives as contractors, we've built a partnership marketplace where artists work on curated projects, focus on what they do best, while participating in long-term IP success. Whaleden isn't just another platform—it's the missing piece that creates real creative partnerships. We're betting on collaborative creativity, where curated talent meets validated demand, and everyone shares in the success of the stories they build together. The creator economy has transformed every other medium. Comics are next. Investors, creators, and brands: join us in unlocking the next frontier in visual storytelling. Success stories and detailed case studies from our growing creator community coming in upcoming articles—stay tuned to see how we're transforming storytelling economics one pitch at a time. Image and data sources: https://inbeat.agency/blog/creator-economy-statistics https://grin.co/blog/understanding-the-creator-economy/
Learn more
The Predictable Panic: How Artists Always React to New Technology
Why the AI art controversy is just the latest chapter in humanity's oldest creative story. The year was 1839. Paul Delaroche, one of France's most celebrated painters, reportedly declared upon seeing his first photograph: "From today, painting is dead!" Sound familiar? Fast-forward to 2025, and we're hearing eerily similar proclamations about artificial intelligence. "AI will replace artists!" "This is the death of creativity!" The medium has changed, but the melody remains the same—a predictable symphony of fear, resistance, and eventual adaptation that has played out countless times throughout history. The Five Stages of Technological Grief Human beings are remarkably consistent in how we process disruptive technology. Whether we're talking about photography, synthesizers, or AI image generators, the pattern unfolds with mathematical precision: Stage 1: Dismissal and Mockery "It's just a gimmick." Every revolutionary technology begins as a curiosity—clunky, limited, and easy to dismiss. Early photographs were blurry. First synthesizers sounded tinny. Early AI art was a carnival of distorted faces. Artists looked and laughed. The technology couldn't compete with centuries of refined human skill. Why worry about something so obviously inferior? Stage 2: Creeping Fear "Wait... this is getting good." But technology doesn't stand still. Those blurry photographs became sharp portraits. Synthesizers began producing impossible sounds. And AI art started winning contests. This is when the laughter stops. When DALL-E 2 fooled viewers. When Midjourney generated professional-quality concept art. When an AI piece won the Colorado State Fair. Suddenly, dismissal transforms into something more primal: fear. Stage 3: Backlash and Attack "This threatens everything we hold sacred." Fear breeds resistance. Artists organized against AI. Lawsuits emerged. Social media erupted with #NoAI movements. The arguments are always similar: it lacks soul, it's stealing from "real" artists, it will destroy livelihoods. These aren't just practical concerns—they're existential ones. When your identity is built around being irreplaceably human, machines that mimic human creativity feel like an attack on your essence. Stage 4: Reluctant Experimentation "Maybe I can use this to my advantage." Eventually, curiosity wins over fear. Some artists begin experimenting. They discover AI isn't just a replacement tool but a collaborator—generating ideas, creating variations, handling tedious tasks. This stage is messy and controversial. Early adopters face criticism from purists. Artists struggle to define new roles for themselves. Stage 5: Integration and Evolution "This is just how we make art now." Finally, the technology becomes invisible—just another tool in the creative toolkit. Photography didn't kill painting; it freed painters from merely documenting reality, leading to Impressionism and abstract art. Synthesizers didn't destroy music; they created entirely new genres. The artists who thrive are those who use new technology to amplify their uniquely human vision—not replace it. Historical Echoes This pattern repeats throughout creative history: Photography (1800s): Portrait painters predicted doom. Instead, painting evolved beyond representation into modern art movements. Synthesizers (1960s-70s): Traditional musicians dismissed electronic instruments as "fake." Instead, synthesizers gave birth to electronic music and countless hybrid genres. Digital Art (1980s-90s): Traditional artists resisted digital tools as "cheating." Instead, digital art became its own legitimate medium. Computer Graphics in Film (1990s-2000s): Practical effects artists feared CGI would eliminate their craft. Instead, the best films now seamlessly blend both approaches. In every case, the threatening technology ultimately expanded the definition of what art could be. Where We Are Now We're somewhere between stages 3 and 4 with AI art—backlash is strong, but experimentation is accelerating. Some artists already embrace AI as a creative partner. Concept artists use AI to rapidly iterate ideas. Illustrators employ AI for backgrounds while focusing human touch on characters and emotions. Others blend AI-generated elements with traditional techniques. But history suggests neither pure resistance nor wholesale replacement are likely outcomes. More probable is the messy, creative middle ground where human artists and AI tools evolve together. What’s different this time is speed. For the first time, we’re witnessing this adoption cycle unfold in real-time—globally, and at internet speed. Previous shifts took decades; AI art is evolving in mere months. This rapid change is challenging—artists have less time to adapt, and the disruption feels more intense. But it also opens new doors: never before have powerful creative tools been so accessible, nor the barrier to entry so low. It’s never been easier to experiment, iterate, and explore. Where Whaleden Stands: A Platform for All Creative Voices At Whaleden, we're building infrastructure for the entire spectrum of artistic expression emerging from this technological shift. Our platform welcomes traditional artists working exclusively with physical media. We celebrate digital artists pushing human-machine collaboration boundaries. We support AI art pioneers exploring new creative forms. And we embrace hybrid artists inventing approaches we haven't even named yet. This isn't fence-sitting—it's strategic positioning. History shows technological adoption cycles resolve through an explosion of creative diversity, not the victory of one approach over another. The most successful platforms provide space for this entire spectrum to flourish. We believe the future belongs to creators who navigate fluidly between traditional and AI-assisted approaches. Our mission is to provide infrastructure, community, and marketplace that enables this creative fluidity. Crucially, Whaleden is designed for rapid iteration and experimentation—something traditional art platforms have neglected. While legacy systems were built for slow, curated releases, we recognize that AI-era creativity demands speed, flexibility, and constant evolution. Our platform architecture enables rapid creative cycling, whether you're iterating on AI prompts, testing hybrid techniques, or exploring entirely new forms. Whether you're a painter who's never touched a computer, a prompt engineer pushing AI limits, or an artist inventing hybrid techniques—Whaleden is your platform. We're not betting on any single creative approach; we're betting on creativity itself. Looking Forward The future won't be human artists versus AI—it will be human artists with AI, creating things neither could achieve alone. We'll see new art forms emerge that are fundamentally collaborative between human creativity and machine capability. Some artists will specialize in prompt engineering. Others will use AI as a starting point for human refinement. Still others will position their work explicitly in opposition to AI, emphasizing irreplaceably human elements. All approaches have value. All represent legitimate artistic choices. Throughout this cycle—from dismissal to integration—one thing remains constant: the human need to create, to express, to make meaning through visual form. Technology changes the tools, but it doesn't eliminate that fundamental drive. The panic is predictable. The adaptation is inevitable. And the art that emerges from this creative chaos will be uniquely, recognizably, beautifully human—even when the tools aren't. The future of art isn't about choosing between human and machine—it's about discovering what becomes possible when they work together. Are you an artist and want to create new stories with us? Write to us at judy@whaleden.com – we’d love to meet you. Let’s show the world what the future of art can look like. https://linktr.ee/whaledencom
Learn more
The Realities of Comics Collecting Today
Counterfeits, high fees, and monopolies are holding collectors back. Discover how WHALE is breaking barriers and empowering collectors worldwide. Whaleden is launching a series of articles to discuss the transformations taking place in the collectibles market.In our first article, we covered the $600 billion collectibles market and the importance of collectors in driving its momentum. This time, we examine the world of collectibles through the eyes of the collectors themselves to understand the challenges they face and explore the opportunities that will redefine the way they engage with their passion. Why Collecting Isn’t As Easy As It Should Be? For many collectors, the current market presents barriers that undermine their experience. From rising counterfeits to excessive fees, below are the hurdles they encounter today: I. The Rise Of Counterfeits Counterfeits account for an estimated 3.3% of global trade, valued at $509 billion annually. Advancements in technology have made counterfeits increasingly sophisticated, complicating the process of authenticating items purchased online. II. High Transaction Fees Platforms like eBay and Goldin charge fees as high as 22% of the final sale price, along with additional fees for sellers. These high costs eat into sellers’ profits and drive up prices for buyers. III. Lack of Transparency in the Secondary Market In the collectibles world, prices on the secondary market often fluctuate wildly, driven by speculative practices and the lack of reliable resources to assess an item's real value. The dominance of auction houses and trading platforms is central to these barriers. Although they have contributed to the growth of the collectibles industry, their monopolistic practices have only exacerbated the problems collectors face today. WHALE: Bringing the Passion Back to Collecting Collecting should be about passion and discovery, not barriers and frustrations. WHALE (Whaleden Hybrid Asset Limited Edition) by Whaleden offers a solution that tackles these challenges head-on. With guaranteed authenticity, reduced fees, and instant global accessibility, WHALE allows collectors to focus on what they love most: building their collections. I. Unfalsifiable WHALE collectibles are unfalsifiable, ensuring authenticity with every item. Collectors no longer need to worry about counterfeits or rely on third-party verification. II. Low Transaction Fees WHALE eliminates the need for intermediaries, reduces transaction fees, and makes buying and selling collectibles fairer and more affordable. III. Transparency in Pricing WHALE provides complete transparency with precise price and ownership history, as well as item rarity. Collectors can be confident and make informed decisions. IV. Decentralized WHALE breaks the control of traditional platforms, giving collectors access to more options and a fairer marketplace. V. Global Accessibility WHALE makes collectibles instantly transferable worldwide, eliminating shipping costs, customs fees, and risks of damage. Collectors can trade across borders without hidden fees. Collectors have long depended on traditional platforms, but how well do they really serve their needs? Let’s break it down. The Kingdom of Auction Houses For decades, auction houses and trading platforms have established themselves as the reigning monarchs, controlling much of the market. Often operating in monopolistic or quasi-monopolistic conditions, these platforms dictate the rules and apply disproportionate fees. While platforms like eBay and Goldin Auctions have created opportunities for trading and collecting on a large scale, they also impose significant barriers. From high transaction fees and limited accessibility to concerns over counterfeits and unfair pricing structures, these challenges continue to frustrate collectors. Let’s take a closer look at how these traditional giants compare with WHALE when it comes to fees, counterfeit protection, and accessibility: Platform Commission Counterfeit Risk Verification Reach Customs & Additional eBay 10% Final Value + PayPal/Stripe fees) High None Worldwide On International Shipping Goldin ~22% Buyer, $5 to $25 Seller Negligible Rigorous Primarily US-focused On International Shipping WHALE 5% Royalties, 2% Marketplace Fees None Digitally Secured Worldwide None Looking Ahead In the next article, we’ll cover the WHALE’s technical features. Whether you’re a tech enthusiast, a curious collector, or excited to see what the future holds for comics and collectibles, you won’t want to miss it. Follow us! Sources eBay Help Center Goldin Auctions Terms
Learn more
Once Upon a Time, Collectibles
Discover how the $600 billion collectibles market is evolving through blockchain technology. From eBay's beginnings to Whaleden's blockchain vision, the future is here. Ah… Collectibles, love them, or dismiss them, one thing is clear: the collectibles market is estimated to be worth over $600 billion in 2024. Behind the numbers lies something deeply personal: the stories and emotions each of us ties to collectibles.For some, collectibles are echoes of passions and memories. A comic book might transport someone back to childhood afternoons, flipping through colorful pages, captivated by the adventures of their favorite heroes. By preserving emotions, collectibles hold the power to take us back in time, reminding us who we were and what shaped us. For others, collectibles symbolize passion and dedication. Whether it is the satisfaction of finding a rare variant cover or completing a series, every addition to a collection represents patience and perseverance. There's an unmatched excitement in owning unique or rare items; limited collectibles inspire pride and exclusivity, connecting collectors to communities that share their passion. Ultimately, collecting goes beyond the objects themselves. It connects us to our passions and communities of people who share our values and interests. The Evolution and Boom of the Collectibles Market Collecting is, in fact, a hobby enjoyed by all generations from the 1970s to the 2000s, but the real boom came with the advent of technology and online marketplaces. It all started with eBay. Suddenly, long-forgotten items could be offered for sale to a global audience, allowing individuals to uncover the hidden value of their possessions and transform neglected items into desirable treasures. Yet, with growth came challenges. The booming collectibles market inevitably attracted counterfeiters, creating the need for trusted verification. Businesses like PSA and Goldin Auctions stepped in to meet this demand, specializing in grading and authenticating items. By 2021, Goldin Auctions had surpassed $1.4 billion in sales. Naturally, this success caught the attention of eBay, which acquired the company in April 2024. This acquisition, alongside the Netflix series King of Collectibles: The Goldin Touch, highlights the mainstream appeal and profitability of the collectibles industry. However, despite its impressive growth, the collectibles market remains far from perfect. Many platforms operate regionally, limiting access for global collectors. Additionally, logistical constraints such as shipping, insurance, and customs fees add to the complexity, making international transactions costly and uncertain. Moreover, the dominance of a few platforms creates a near-monopoly environment, limiting innovation and fair competition. Borderless, Unfalsifiable, Decentralized: The Collectibles Renaissance Just as eBay revolutionized the collectibles market in the early 2000s, technology is once again about to transform the industry. Blockchain fuels this new era by introducing transparency, security, and decentralization. For the first time, collectors and investors can trust a system designed to prioritize fairness and accessibility globally. Whaleden is introducing technologies like the WHALE collectible to make buying and selling collectibles safe and borderless. And this is just the beginning! Be sure to follow us on social media, as in the articles ahead, we’ll explore what this transformation means for collectors, investors, and creators alike.
Learn more
Dracula 2168: A Legend Reborn in Blood and Steam
The immortal predator is back, but this time, the year is 2168. AI watches, machines rule, and Dracula’s hunger still burns. A steampunk-horror epic begins! 2168 Has No Idea What’s Coming Vlad Dracula Tepes, the Impaler, the immortal predator who bathed history in blood (yet somehow still a nobleman), is lost in time. He wakes up in 2168. There are no castles, no torches, and Dracula finds himself in a dystopian American city where artificial intelligence tracks every breath and neon lights clash with steampunk gears. Disoriented, his memories fractured, he walks a world that has long forgotten his name. This is Dracula 2168: Shadow On The Future, a comic that sinks its teeth into the past and drags it into a nightmare future. Conceived by Marco Turini (the guy who thought resurrecting Vlad was a good idea) and scripted by Italian comics legend Claudio Chiaverotti, it’s a tale so wild that it drove its creators a little mad. Lucky for us, they brought along a roster of top-tier artists to share the insanity: Giuseppe Cafaro, Marco Santucci, Mirka Andolfo, and Matteo Lolli to share the madness. A Predator Out of Time He awakens… memory shattered, in a city of towering skyscrapers and foggy pipes. One thing’s clear: this is not Transylvania. Beneath his fractured humanity, the beast claws for blood. Dracula remains magnificent, cruel, and hungry as hell. Will he bend this strange new world to his will, or will the shadows of his past swallow him whole? Spoiler: redemption’s not on the menu. A Stylized Steampunk Nightmare Picture a Victorian city in 2168: Gothic towers wrapped in steam, gears grinding under neon glow. It’s a living dystopian city: simultaneously mechanical, artificial, and human. Dracula’s morality balances between bloodlust and a hint of nobility while conspiracy and corruption ravage the streets. Oh, and then there’s that cat called Dirac… Behind the Madness Who’d dare unleash the Lord of Darkness into a steampunk future? Marco Turini, the mastermind who saw Dracula’s silhouette in neon lights, teamed up with Claudio Chiaverotti, a writer whose scripts are so epic they can only be in Latin. Together, they created a gothic epic with a futuristic bite. But what’s it like to build this chaos? We met Claudio for a sneak peek behind the scenes. **Q: Tell us something about yourself.**Claudio: I’m a fairly unremarkable character: as a child, I was launched in a sidereal cradle from the planet Krypton — just before it exploded — and ended up on Earth, where I met Marco Turini, who can dematerialize and take on different forms. Together, we discovered a shared passion for comics, and that’s how the “Dracula 2168” project was born. In the meantime, I worked for a major Italian comic book publisher, Sergio Bonelli Editore, for which I wrote about twenty-five thousand pages of scripts. These included their flagship character, Dylan Dog, as well as two characters I created myself: Brendon and Morgan Lost. I also wrote and directed a short film, “Do Vampires Dream of Winter Fairies?”, which won the prestigious FantaFestival in Rome. Q: Speaking of Dracula 2168, how important was the steampunk visual element for the storytelling? Do you have a favorite detail in the design of this world? Claudio: The visual element in a dystopian story is fundamental; it’s practically another character. I’ve always loved steampunk settings, and the ones Marco created for Dracula seemed extraordinary to me! I don’t have a favorite detail; I love it all, across the board! Q: What were some of the challenges in blending historical and futuristic elements in the story? Claudio: The main challenge — one present in all storytelling — is to make the fantastic and visionary elements believable. I’m a big fan of the visionary cinema of masters like Coppola, Baz Luhrmann, and David Lynch, as well as the personal takes on various genres — from horror to western — of John Carpenter and Quentin Tarantino. Q: Looking back on this journey, is there anything you wish you had done differently during the creation of Dracula 2168? Claudio: Yes, there’s actually one thing: while Marco and I were working on the story, we used to spar playfully in the Whaleden building to unwind. When he dematerialized, I threw a punch that ended up destroying an entire wall. If I could go back, I’d be more careful! The Minds Bringing It to Life The art team is a who’s-who of comic talent, and possibly in need of a group therapy session. Giuseppe Cafaro, a night owl who swears ‘midnight’s when the magic happens’, infuses his talent into the illustrations (Django Unchained, The Shadow). Francesca Carotenuto’s colors echo her work on Mercy and Unnatural: Blue Blood. Then there’s the legendary trio: Marco Santucci (Green Lantern), who got rid of all his mirrors after working on this project; Mirka Andolfo (Wonder Woman, Sweet Paprika), and Matteo Lolli (Justice League, The Flash). Together, they were responsible for unleashing Dracula into the future… Now, they might need their heads examined. They’re not worried, though. Should you be? Probably not… maybe. Will You Join Us in the Shadow? OK, the project has taken on a life of its own, and honestly, it’s a little scary, even for us. Dracula 2168 launches as a Kickstarter project, with the sale kicking off on February 20th, 2025! With your support,** we can bring Dracula to life the right way through art, passion, and just a touch of madness.** The night’s calling, so be sure to bring garlic! ➡️ Check out Dracula 2168 on Kickstarter! Artist Credits: Marco Turini: InstagramClaudio Chiaverotti: FacebookGiuseppe Cafaro: InstagramFrancesca Carotenuto: InstagramMarco Santucci: InstagramMirka Andolfo: InstagramMatteo Lolli: Instagram Dracula 2168: Shadow On The Future and its characters are the intellectual property of Whaleden
Learn more
Whaleden Art Giveaway - Results Are In!
At Whaleden, we're building around openness, creativity, and community. With our Art Giveaway, we wanted to send a message to artists building careers, to fans who believe in something better... From the beginning, Whaleden has been guided by one principle: openness. We're building a decentralized platform that welcomes artists, creative fans, and talented community members. Over the past few months, that commitment has come to life in tangible ways: Open to Artists: Our inaugural Whaleden Art Contest #1 drew 77 submissions from around the globe. Several of those artists are now in talks for publishing opportunities with Whaleden. Open to Comic Fans: Our debut comic, Dracula 2168 - Issue #1, launched successfully on Kickstarter. The campaign exceeded its funding goal by over 200%, earning the coveted "Project We Love" badge. Open to Community: Whaleden wouldn't exist without the community. Your feedback, engagement, and support are what keep this project alive. To thank you, we hosted our first art giveaway. The Whaleden Art Giveaway - Powered by Gleam We launched the Whaleden Art Contest Giveaway on Gleam to give back, offering participants a chance to win $3,000 worth of original artwork. The top prize? A handmade Darth Maul piece in A4 format, valued at $1,500. Our vision was clear: to celebrate art in all its forms, from comics to gaming. Gaming has become a cultural force, and we were excited to bring tangible art to its passionate community. Here's the full prize lineup: 1st Prize: Star Wars Tribute #1 (A4) - Estimated Value: $1,500 2nd Prize: Marvel Tribute (20x20 cm) - Estimated Value: $400 3rd Prize: Mass Effect Tribute (20x20 cm) - Estimated Value: $400 4th Prize: Star Wars Tribute #2 (20x20 cm) - Estimated Value: $400 5th Prize: Nintendo Tribute (20x20 cm) - Estimated Value: $400 Beautiful, right? Absolutely! To ensure top-tier quality, we partnered with legendary artist Marco Turini, known for his work with Marvel and DC, who created each piece by hand. A crucial point for us was to design rules to be as simple and inclusive as possible. Participants could enter by following our social media and entering a secret code revealed daily. The more consistent the engagement, the higher the chances of winning. And the Winners Are… On March 24, 2025, the winners were drawn and announced! We've contacted them via email, and their prizes will soon be on their way. See the list of winners available at the contest page, or can be found below: The community response was incredible: 1,018 participants. 8,739 actions completed. 19,205 total impressions. Final Words To everyone who participated, thank you. You helped us reach another milestone, bringing unique, original artwork from a master artist into the hands of art lovers everywhere!Thank you!
Learn more
Inside Whaleden at Comic-Con 2025
Discover how Whaleden let Comic Con 2025 fans choose the next comic, launched Dracula 2168 #1, and shared fresh art from Luca Maresca and Stewart Kenneth Moore. In an increasingly digital world where technology is pushing the limits every day, we share memes, meet friends, battle in virtual worlds, and trade digital art… virtually. But there is a place where you can live all these passions in person: Comic-Con. It is the one place where you can finally pick up the issue you have searched for, add that missing Funko Pop to your shelf, and, if luck smiles on you, snap a selfie with Batman himself, and possibly the artists who draw him. Whaleden, a recently launched publishing house that wants to open comics to the community, set up its first convention booth this year. Co-founders Jitka and John welcomed visitors and introduced them to something that could be the next major innovation in the industry: Comic Pitch. Alongside the Comic Pitch reveal, Whaleden joined forces with two acclaimed creators: Luca Maresca, familiar to many for his runs on Spider-Man, brought limited prints and the first public preview of Dracula 2168 #1. Between friendly chats, signed books, and sketched custom artworks, keeping a steady queue at his table. Stewart Kenneth Moore, praised for his work on Judge Dredd, signed copies of Thrawn Janet, his dark adaptation of the Robert Louis Stevenson tale, published by Whaleden. Each book left his table with a signature and a doodle when time allowed. Although we connected with fans, it became evident that Comic-Con has shifted beyond its original emphasis on comics and their creators. The event now celebrates a broader spectrum of pop culture, with cosplay, iconic heroes, and the enthusiasm of everyday attendees exploring new ideas taking center stage. The Comic Con Experiment With Comic Pitch, Whaleden wanted to live test a simple idea: let fans decide the next comic to publish. Five pitches were presented, some by emerging artists, some AI-assisted concepts, and one by well-known creators. Each included a cover, three pages, and a story outline. Comic-Con visitors could read the pitches, scan a QR code, and vote for their favorite. But there was a trick; no one knew which pitch was made by whom. By the time voting closed, hundreds of votes were in. Emerging artist Gaia Cafiso took first place with 49 % of the vote for Neon Requiem, a cyberpunk fantasy. Second and third place went to the AI-assisted comic pitches, receiving approx. 22 % and 20 %, while the remaining two pitches split the rest. Thanks to its clear lead, Neon Requiem moves into full production; the finished issue will launch later this year. The outcome of this experiment matters in two ways. On one hand, established and anonymous creators alike could showcase their concepts. On the other hand, fans saw that their votes really counted! Blood on the Pages Comic-Con also saw the official release of Whaleden’s first in-house title, Dracula 2168 #1. The story takes place in a future where blood replaces money, and the powerful Sanguine Technologies cartel rules the economy. Issue #1 was presented with three variant covers by masters Mirka Andolfo, Marco Santucci, and Matteo Lolli. Luca Maresca, who joins the series as lead artist with issue #2, had a busy weekend with dozens of sketches leaving his table. Yet every event, as good as it is, must end. Saying goodbye was bittersweet, but we didn’t leave empty-handed. We’ve explored ideas with fellow creators, publishers, and media groups, among them Pevnost.cz and HeroComics! Comic Con’s doors have closed, but its energy follows us home. Dracula 2168 saga continues, Neon Requiem moves into full production, and Comic Pitches are just getting started.
Learn more
Contest #1
1. Organizer of the Contest The contest is organized by Whaleden, by MJTD, LLC, headquartered at 1111B S Governors Avenue, STE 21470, Dover, DE 19904 US, EIN 30-1418496. 2. Eligibility The contest is open to all over 14 years old, excluding employees of Whaleden and its direct partners. 3. Contest Period The contest begins on 21 October 2024 and ends on 21 November 2024. Entries received after this date will not be considered. 4. Contest Theme Participants are invited to create an illustration that includes: The character Luna (concept provided by Whaleden) A whale immersed in water The rest of the setting and graphic elements are at the artist's discretion 5. How to Participate To enter the contest, participants must: Follow Whaleden's official social media accounts: https://x.com/whaledencom https://www.facebook.com/whaledencom/ https://www.instagram.com/whaledencom/ Create an illustration according to the proposed theme. Share their artwork on their own social media profiles using the hashtag #WhaledenArtContest and tagging Whaleden's official accounts. Submit a digital copy of the illustration via Email at: marco@whaleden.com 6. Participation Requirements Each participant may submit up to 3 illustrations. Works must be original and unpublished. AI-generated works, those created with artificial intelligence, automatic generators, or similar tools are not allowed. Accepted formats: JPEG, PNG, PDF in high resolution. Works must be submitted by the contest deadline. 7. Selection and Judging Criteria Entries will be evaluated by a jury composed of: Marco Turini - Whaleden ex-Creative Director Claudio Castellini - Comic Book Creator Jean Marc Laurin - VFX Jitka Lochmanová - Whaleden Art Director Stewart Kenneth Moore - Comic Book Artist Marco Santucci - DC Comic Artist Gaetano Spagnuolo - Media expert Alessio d'Uva - Director of Scuola Internazionale di Comics in Florence and Letterer. Evaluation criteria include: Originality and creativity Adherence to the proposed theme Technical quality of the illustration Visual impact Winners will be announced on Whaleden's social media channels. 8. Prizes Prizes include: First Prize: 600 USD Second Prize: 250 USD Third Prize: 150 USD Additionally, the top four finalists will receive a contract to sell their illustration as a poster in our shop. This contract includes a 10% commission on the sale price of each poster sold. 9. Copyright By participating in the contest, participants grant Whaleden the right to use their works for promotional and commercial purposes without additional compensation. Whaleden commits to crediting the author in any use of the work. 10. Liability Whaleden is not responsible for any technical issues, data loss, or other inconveniences that may hinder participation in the contest. 11. Privacy Policy Personal data provided by participants will be processed in compliance with current data protection regulations (GDPR). For more information, please refer to our Privacy Policy. 12. Acceptance of Rules Participation in the contest implies full acceptance of these official rules. 13. Changes to the Rules Whaleden reserves the right to modify the rules for organizational needs. In such cases, participants will be informed through official channels. 14. Contact Information For more information, please contact Whaleden at connect@whaleden.com or through our social media channels. CONCEPT REFERENCE Luna is a girl with magical powers thanks to her whale-shaped amulet, which she always wears around her neck. She fights with her gun against the enemies of truth, and her stories tell how, with determination (and her gun), she manages to uncover the truth against those who try to cover it up. The whale symbol 🐋, in classical symbolism, represents the importance of conversation and communication. Extra note: thanks to her amulet, Luna can live in both water and on land with equal ease. We can find her swimming underwater effortlessly, as well as running on land with the same natural grace. See images below for visual reference.
Learn more